Your client’s experience doesn’t match your messaging:
Inconsistency is eroding trust in your brand
In the digital age, word-of-mouth isn’t dead, but it does take a new level of trust, and trust requires consistency which only comes from internal clarity.
Let’s create the clarity needed to get your marketing moving in the right direction.
You have great people on your team and great products people should love.
Despite that reality, you don’t have great profits. Sales are flat. Customers don’t return. Prospects don’t call.
So, like most businesses, you waste a crazy amount of money on a pretty website that still doesn’t bring customers, or on a Facebook ad campaign that feels like lighting money on fire.
Here’s the hard truth: you have a messaging problem.
Specifically, who you say you are doesn’t align with how your clients experience your brand, which means your brand creates confusion. And in today’s world, confusion is costly.
I’m Adam (and that’s my wife, Celine).
My team and I help organizations clarify who they are as a company, then we turn that into the branding, marketing, and advertising collateral they need to grow.
Specifically, I take companies through a proven process to identify their true core values. With these in place, we know how to drive your values through every element of your marketing (including how clients experience your brand).
In the end, your team gets a strong set of guiding principles they use to make better decisions every day AND you get a marketing plan that finally brings the growth you deserve.
What Is Your Message?
Clarity starts with discovering and articulating your message. From that clarity, we can discover how to communicate it through every interaction you have with a current and potential client; this is marketing, where actions speak louder than words.
Our process helps you build trust with current and potential clients through 3 steps:
Step 1: Branding
What is your message?
What is it that makes your business unique, and why do your most loyal clients need to do business with you?
Why would someone “drive past” the competition to do business with you?
Step 2: Marketing
Does your client’s experience match your message?
Every interaction with your business is a communication tool. Working together, we’ll develop a strategy so every point of contact for current or potential clients intentionally communicates your message.
Step 3: Adverstising
How will you attract new clients with your message?
Our design and strategy team will help you connect your message with current and potential clients, using proven strategies to generate leads, and re-engage with people who have already heard your message.
You already know the answers
You probably already have a sense of how your business is unique in your industry and the direction you want to move.
We’ll create the conversation to help your team put those answers into actions that are aligned with your messaging
Do any of these sound familiar?
• We’ve got a lot of good projects going on, but not making progress.
• My team seems to be more focused on their department than the big picture
• We keep coming back to this crossroads, like we’re just driving in circles.
• Customer complaints often start with, “I didn’t expect…”
You have many symptoms, but the problem is clarity, and a lack of clarity is standing in the way of your business going from good to great.
Your team has the answers already. We’ll come and create the conversation to discover those answers together.
Let’s Start The Conversation
Every business is unique, so before we can make a recommendation about your next step in building trust, tell us a bit about your business: